Growth Analytics by Bold Type: Why You Need this Service
I want to preface anything that I say next with our belief that numbers do not tell the whole story nor does quantitative evidence provide certainty— balance is a must and so is asking “why”. As a compliment to that thinking and the powerful ideas we produce through other means, we also want our clients to be equipped with quantitive data especially for measuring digital performance. After we design your website, your marketing campaigns, all the ways you’re creating content to connect— the next step is to track and to measure.
After 9 months of testing and refining, we’re formalizing our Analytics service line. Woohoo! We’re pretty pumped with this new milestone and what it means for our clients. We set out to build an approach that answers questions like have we increased your audience of buyers, are we creating loyal buyers, have we established your subject matter authority, are we learning and generating new ideas and opportunities?
Here’s a deeper dive into the features and benefits you can expect:
Keyword strategy learning from real user behavior: after we find and target the keyword phrases most likely to capitalize on search traffic, we run continuous testing on variations of the root words based on what people are searching online. We start with a good hypothesis but we keep going with analysis of your monthly search volume, the field of local competition using that search volume, Google’s search engine results pages and related features, and who’s winning the field on a given keyword.
Analysis of the strengths/weaknesses of your website: building on what we’ve learned from search traffic, we’re looking at the keywords your customer base follows to your website, how long they stay on the page and which pages they visit, bounce rates, and we track this data and the trends both positive and negative over time.
Identify and follow what your audience cares about: set benchmarks using similar organizations to see which keywords generate their traffic, identify and fill the gaps in your own strategy, and capitalize on trending subtopics. We follow up with examples of how others have covered that topic, along with how well each headline resonated, and popular questions you might want to answer.
Ready to go reporting on what to write next: our findings include a list of semantically related words to use in your content, recommended length and readability goals, and possible sources for increasing your backlinks. Content creation can also be added to your service agreement and we’ll do the copywriting for you.
The cost of these reports start at $50/month per website for existing clients. Reach out to the studio to discuss what this might look like at your organization. These discussions include a free introductory report with an assessment of keywords in your market/industry and a basic audit of your current content. Reach out to our studio manager at hello@boldtype.is to get this meeting type scheduled.
Enjoy!
Noelle ✨
